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50067BR
USA - California - Mountain View/Sunnyvale
Job Description and Requirements
At Synopsys, we're at the heart of transformational innovation. We partner with technology innovators to deliver the silicon-based intelligence behind self-driving cars, Artificial Intelligence, hyperscale data centers and much more. We are in the Era of Pervasive Intelligence and Synopsys' Silicon to systems design solutions are enabling this era. We provide technology that powers our customers' innovation. If you share our passion for relentless technology innovation, we want to meet you.
The Global Marketing and Communication (GMC) Group leads Synopsys' strategy and execution for elevating the company brand and external communications, driving awareness for Synopsys products & solutions, and contributing to revenue growth through data-driven marketing programs.
We are seeking a Strategic Marketing Principal. This role reports to the Executive Director of Strategic Marketing and will be instrumental in creating strategic messaging and content for key technology and solution areas.
Responsibilities:
- Creation of strategy and framework to develop technology and solutions thought leadership platforms.
- Partnering with executive stakeholders to develop thought leadership content, including keynote presentations, blogs, byline articles, etc.
- Providing guidance to product and solutions marketing team to refine audience personas.
- Identifying and building key technical content that will form the basis for awareness and demand generation campaigns as well as enabling sales teams with their sales motions. This includes eBooks, white papers, and other content formats.
- Being the technical expert that reviews and approves content generated by the Global Marketing and Communications (GMC) team.
Requirements:
- Bachelor's degree or above in EE/Comp. Sci. /Engineering required. A degree in business or marketing would be considered in conjunction with comprehensive, directly relevant industry experience.
- Experience in the semiconductor industry, ideally with Electronic Design Automation (EDA); or experience in the systems design industry. Experience with at least one of these industries is a must-have requirement.
- 5+ years of experience in product marketing/management, 10+ preferred.
- Strategic thinker with strong business acumen.
- Excellent storytelling skills with the ability to craft impactful narratives and translate complex technical information into content for both technical and non-technical audiences.
- Strong PowerPoint skills - ability to craft and deliver key messages though powerful visual storytelling.
- Ability to prioritize and thrive in a fast-paced environment.
- Strong program management skills and excellent cross-functional collaborator
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Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.
The base salary range across the U.S. for this role is between $173,000-$259,000. In addition, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request.
Job Category
Marketing
Country
United States
Job Subcategory
Marketing
Hire Type
Employee
Base Salary Range
164000-246000
Synopsys maintains a workplace where all personnel, customers, and vendors are treated with dignity, fairness, and respect. We maintain worldwide policies in our Work Rules Policy, which is applicable to all employees in furtherance of these principles. We pride ourselves on providing a healthy and productive work environment that is free from discrimination and harassment based on race, color, religion, gender, gender identity, sexual orientation, marital status, veteran status, age, national origin, citizenship, ancestry, physical or mental disability, pregnancy, medical condition, and any other characteristic protected by law. For applicants and employees with disabilities, we also make reasonable accommodations consistent with applicable laws and regulations. We are each expected to do our part to create a healthy and productive work environment for everyone. This includes bringing issues to management’s attention when you believe certain conditions are distracting from a good work environment. Our Work Rules Policy also allows you to raise concerns with other Synopsys managers. If employees are still unable to resolve their concerns, their disputes may be resolved through our Internal Issue Resolution Process Policy. In addition, all managers and employees in positions of authority have a special obligation to maintain and support a healthy and productive work environment.