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Marketing Director
Atlanta, GA
Job Description
At Galerie Living we're proud of the brand and services we provide to our valued residents. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding.
This person must be able to lead a marketing team and interact with our communities and other industry partners on a regular basis...
Essential Functions ...
Oversee and grow the marketing department by identifying new opportunities
Identify short- and long-term resource needs, including working with accounting on the development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and translate results into actionable insights for marketing team and senior leadership
Lead development of marketing strategy by working closely with marketing team, senior leadership, communities, and vendors
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs
Analyzes target market information to identify and recommend effective marketing approaches
Understanding of SEO including the development, monthly reporting, research, management, and maintenance
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities.
An associate should perform all duties as assigned by his / her supervisor.
Education and Experience :
Bachelor's degree in marketing, advertising, communications, or a related field is required and / or expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from 5+ years of hands-on experience in the industry and in the marketing field
Marketing in the Senior Living space is a plus
Qualifications
This person must be able to lead a marketing team and interact with our communities and other industry partners on a regular basis
Responsibilities
Oversee and grow the marketing department by identifying new opportunities
Identify short- and long-term resource needs, including working with accounting on the development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and translate results into actionable insights for marketing team and senior leadership
Lead development of marketing strategy by working closely with marketing team, senior leadership, communities, and vendors
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs
Analyzes target market information to identify and recommend effective marketing approaches
Understanding of SEO including the development, monthly reporting, research, management, and maintenance
An associate should perform all duties as assigned by his / her supervisor
J-18808-Ljbffr
Last updated : 2024-05-03
This person must be able to lead a marketing team and interact with our communities and other industry partners on a regular basis...
Essential Functions ...
Oversee and grow the marketing department by identifying new opportunities
Identify short- and long-term resource needs, including working with accounting on the development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and translate results into actionable insights for marketing team and senior leadership
Lead development of marketing strategy by working closely with marketing team, senior leadership, communities, and vendors
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs
Analyzes target market information to identify and recommend effective marketing approaches
Understanding of SEO including the development, monthly reporting, research, management, and maintenance
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities.
An associate should perform all duties as assigned by his / her supervisor.
Education and Experience :
Bachelor's degree in marketing, advertising, communications, or a related field is required and / or expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from 5+ years of hands-on experience in the industry and in the marketing field
Marketing in the Senior Living space is a plus
Qualifications
This person must be able to lead a marketing team and interact with our communities and other industry partners on a regular basis
Responsibilities
Oversee and grow the marketing department by identifying new opportunities
Identify short- and long-term resource needs, including working with accounting on the development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and translate results into actionable insights for marketing team and senior leadership
Lead development of marketing strategy by working closely with marketing team, senior leadership, communities, and vendors
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs
Analyzes target market information to identify and recommend effective marketing approaches
Understanding of SEO including the development, monthly reporting, research, management, and maintenance
An associate should perform all duties as assigned by his / her supervisor
J-18808-Ljbffr
Last updated : 2024-05-03
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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